Business and Legal

About the course

Developing the basic skills of research and analysis coupled with your creative input into the marketing mix is the perfect way to start your career in marketing.

This course delivered by industry experienced lecturers will prepare you for a variety of roles within marketing including, working for a multi-national corporation analysing and researching markets, selling interesting and cutting edge products or services. Or, you could work for a small local company, developing innovative marketing strategies and tactics.

View our brochure to see the career pathways for our advertising, marketing and PR courses.

Where this course can lead you

A career in marketing is a challenging and exciting. You can work on a range of products and meet a diverse variety of people.

Your Certificate IV Marketing prepares you for marketing roles such as:

• Marketing Manager

• Researcher

• Administrator

• Sales Representative

Further study of the Diploma Marketing also allows you to apply you skills in similar industries such as Advertising and Public Relations.

You could enter roles such as:

• PR Officer

• PR Manager

• Advertising Officer

• Advertising Manager

Skills you will gain from this course

Central's marketing qualifications provide you with skills that are relevant to current industry trends and practices.

By the end of the course you will be able to:

• Conduct market research

• Analyse consumer behaviour for specific markets

• Develop a marketing presentation and market goods and services

• Improve writing skills and write complex documents

• Establish positive networks

• Provide sales solutions

This qualification gives you the skills to begin an exciting career in marketing or for further study at Central. By studying the Diploma of Marketing you will increase your understanding of marketing strategies, the marketing mix and print and electronic media.

Connected with industry

Central's industry relevancy means relevant course content and practicality for you. It also means you have an opportunity to network with real marketing professionals who could increase your chances of employment during or after study. You'll take part in marketing campaign scenarios requiring real marketing know-how and involving real life organisations and products.

We place an importance on quality trainers. That's why marketing professionals are our lecturers. You’ll be gaining the best experience possible from the people who have done exactly what you want to do.

We have also assessed the software and practices this industry uses and replicated it within Central so when you leave, you'll be working on familiar technology and with familiar processes.

University Pathways

Your Certificate IV may be able to get you into one of WA’s universities. If you build on your Certificate IV with a Diploma you may be eligible for guaranteed or TISC entry plus credit transfers for the units you've already studied.

You may also apply for recognition of prior learning at the university of your choice where you may meet the basic entry requirements of the course of your interest (enquire at the university for information on RPL).

Fee information

Domestic students:
The costs for this course for a semester are: $626 or $313 (concession). On top of this there is also a resource cost of $158. The resource fee is an estimate because the amount depends on which units you choose. You will be given the exact amount at enrolment. Find out more about how the costs are determined.

An estimate of the total cost of the course is $784 (non conc) over the 6 months the course takes to complete.

Paying your fees

You will be  expected to pay your course fees in full at the time of enrolment.

Fees can be paid at our student services offices at any of Central’s campuses. You can also pay by credit card over the phone, however, if you wish to pay by instalments, you will need to make your first payment in person and sign the payment plan terms and conditions.

Assistance may be available for those students experiencing financial hardship.

Find out more details about payment options

International students:
The cost for international students is $5250, duration 6 months. You will need to pay for your course fees when you accept your offer and meet all the conditions.

Course Structure

Available Groups

Title: GROUP 01 - CORE UNITS

Description: Central Institute of Technology offer the units listed below. Please note: previously completed units may count towards this qualification. Please discuss with the teaching area to determine eligibility.

Title: GROUP 02 - ELECITVE UNITS

Description: Learners to complete 6 elective units. Elective units are to be negotiated between Central Institute of Technology, employer and employee.

Apprenticeships and Traineeships

An apprenticeship or traineeship is a structured employment based training program that allows you to have a job and be paid while you learn. In most instances practical experience at work is combined with complementary off-the-job training provided by Central Institute of Technology. 

Apprenticeships lead to trade certification and nationally recognised qualifications.

Traineeships focus on entry level training in non-trade areas and lead to nationally-recognised qualifications. Some school based traineeships are available to year 11 and 12 students who combine part time work with secondary studies via an approved training schedule. Apprenticeships and Traineeships are not available as an option for  International students.

Please Note: The process for actually getting into an apprenticeship/traineeship (which involves finding an employer) is very different to the application process for normal study.  

Information for international students

Central is one of Australia's largest VET colleges, and trains around 1700 students from more than 85 countries each year. In 2010, we were the inaugural winner of Western Australia's International Training Provider of the Year award and were again given this award in 2011.

Our campuses are conveniently located near the centre of Perth's CBD, making them easy to access via public transport. Central boasts excellent, state of the art facilities and resources and a friendly, safe and secure learning environment.

As a graduate, you are ensured direct pathways to further qualifications at Western Australian universities, or alternatively, the job ready skills you need to succeed in your career straight away.

We offer a dedicated International Centre which is focused on servicing International students, helping you with your personal and academic needs. Staff offer friendly, specialised support and guidance from your initial contact through to your graduation, to ensure that your experience at Central is enjoyable and rewarding.

Visit our international pages to find out more about studying at Central and life in Perth.

Find out from international students about their experiences studying at Central.

Find out about applying to study at Central as an International student.

Courses available to international students at Central are delivered in partnership with Education and Training International RTO Provider No: 52395 CRICOS Provider Code: 00020G

Getting into this course

Entrance Requirements

In order to gain entry into this course you must demonstrate well developed maths and communication skills.

This conversion table explains the grades you need to have obtained at a high school level to meet this entry level requirement.

The Application Process

The process for applying for a course at Central depends on whether you are a local or international student and the way that you will be studying: full time, part time, as an apprentice or trainee.

Our future students area of the website includes a handy guide to help you through the process depending on what type of student you are, and how you are planning on studying.

Applications to study this course in Semester 2, 2013 are now open

Apply online today to begin your study this year.

Recognition of Prior Learning

Do you have existing skills? Whether obtained through paid or voluntary work, training or other experiences, you may be able to fast track your study by applying for recognition of prior learning, often referred to as RPL.

Find out more here